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Today's business climate demands measurable results.

You need measurable results to demonstrate the value of your efforts - whatever your objective.  What results do you expect when you implement you next strategy or project?

Typical Business Initiative   Desirable Outcome
Introduce a new product Increased revenue
Enter a new market area Improved market share
Establish alternative marketing channels Increased market penetration
Change the sales approach Improved customer satisfaction
Create a new information system Increased responsiveness to customers
Upgrade existing technology Reduced costs/increased profitability
Introduce new technology Increased competitive advantage
Reengineer mission-critical processes Reduced time-to-market

Results don't just happen.   It is critical that you clearly understand the impact of your initiative on your customers and employees before implementing your next strategy or product.
Business Approaches